Prompts Library — By Task

AI Ad Copy & Headlines Prompts

Write high-converting ad copy for Google Ads, Facebook campaigns, and landing page headlines. These prompts help you generate dozens of variations in minutes instead of hours.

6 Ready-to-Use Ad Copy Prompts

Write 10 Google Search Ad variations for the keyword “[KEYWORD]”. For each ad provide: Headline 1 (max 30 chars, include keyword), Headline 2 (max 30 chars, benefit-focused), Headline 3 (max 30 chars, CTA), Description 1 (max 90 chars, expand on value prop), Description 2 (max 90 chars, social proof or urgency). Product: [DESCRIBE PRODUCT]. Target audience: [AUDIENCE].

Create 5 Facebook/Instagram ad copy variations for [PRODUCT/SERVICE] targeting [AUDIENCE]. For each variation use a different copywriting framework: (1) PAS – Problem, Agitate, Solution, (2) AIDA – Attention, Interest, Desire, Action, (3) Before-After-Bridge, (4) Social proof lead, (5) Question hook. Each ad: primary text (125 words max), headline (40 chars), link description (30 chars).

Generate 15 landing page headline options for [PRODUCT/SERVICE]. Group them into 3 categories: benefit-driven (focus on outcome), curiosity-driven (create intrigue), and fear-of-missing-out (urgency/scarcity). Each headline should be under 10 words. Also provide a supporting subheadline (under 20 words) for each. Target customer: [DESCRIBE IDEAL CUSTOMER].

You are a direct-response copywriter. Write a complete landing page hero section for [PRODUCT]. Include: headline (under 8 words), subheadline explaining the core value proposition (under 25 words), 3 bullet points highlighting key benefits, primary CTA button text, and secondary CTA text. The visitor is a [TARGET PERSONA] who currently uses [COMPETITOR/ALTERNATIVE].

Write retargeting ad copy for people who visited [PAGE/PRODUCT] but did not convert. Create 3 versions: (1) Reminder ad – gentle nudge referencing what they viewed, (2) Objection-buster ad – address the top reason people hesitate which is [OBJECTION], (3) Limited-time offer ad – create urgency with [OFFER DETAILS]. Platform: [FACEBOOK/GOOGLE/LINKEDIN]. Keep each under 90 words.

A/B test my existing ad copy. Here is Version A: “[PASTE CURRENT AD]”. Generate 3 alternative versions that test different psychological triggers: Version B (authority/credibility angle), Version C (emotional storytelling angle), Version D (data/numbers angle). Keep the same format and character limits as the original. Explain which metric each version is designed to improve.

Frequently Asked Questions

Can AI really write ad copy that converts?

AI excels at generating high-volume variations quickly, which is exactly what ad testing requires. The best approach is to use AI for initial drafts, then let real performance data tell you which angles resonate. Most top advertisers now use AI to produce 10-20x more creative variations than they could manually.

How do I stay within Google Ads character limits?

Specify the exact character limits in your prompt (30 chars for headlines, 90 for descriptions). AI models are not perfectly precise with counting, so always verify the output. Including character constraints in the prompt gets you 90% of the way there.

What makes a landing page headline effective?

The best headlines pass the “so what?” test — they clearly communicate the benefit to the visitor within 2 seconds. Combine a strong value proposition with specificity (numbers, timeframes, outcomes) and test multiple variations against each other.